We’re a small team of home cooks in Mnihla, Tunisia who got tired of British chef recipes that don’t work.
Here’s what kept happening. You search for Mary Berry’s lemon drizzle, click the top result, and it’s a site that clearly never opened her book. Guessed quantities. A thousand words about the history of lemons before you reach the recipe. You bake it, it comes out wrong, and you’ve wasted an afternoon and good butter.
So we started Pinch Perfect. We find where a recipe actually came from, the real cookbook or the real episode, then we cook it in our own kitchen before we write a word. One rule holds the whole site together: if we can’t find the real source, we don’t publish it.
How we work
Everything starts in our home kitchen in Mnihla. Imene, Sabrine and Dorra take a recipe from the chef’s own cookbook, read it properly, then cook it. They note what works, what the book leaves out, and where it nearly went wrong.
Then Bilel and Hamma photograph and film the actual dish we made. Not a stock photo, not someone else’s plate. The food that came out of our oven, shot the same day.
After that, the girls write the full recipe from their own testing and publish it. Hamdi and Mohamed run the site and keep the standard, so nothing goes live until it’s been cooked, shot, and checked.
The team
We’ve been cooking together for around six years, here in our home kitchen in Mnihla.
Imene Dridi, recipe tester and writer
Imene does most of the cooking and testing. She trained at L’Académie des Chefs in Tunis, reads the chef’s recipe, makes it in our kitchen, and writes it up only after she knows it works. If the book says 30 minutes and it really takes 50, she’s the one who catches it.
Sabrine Hajri, recipe tester and writer
Sabrine also trained at L’Académie des Chefs and cooks and writes alongside Imene. The two of them are the kitchen. She’s patient with the fiddly bakes, the ones that fail three times before they come out right, and she writes down every fix so you don’t hit the same wall.
Dorra Thabet, recipe writer
Dorra helps turn the test notes into clear, simple recipes. She makes sure the steps make sense to someone reading them for the first time, with nothing assumed and nothing skipped.
Mohamed Thabet (Hamma), editor and image editor
Hamma edits the recipes and the photos before anything goes live. He’s the last pair of eyes on a dish, checking the writing reads clean and the photo looks like the food you’ll actually make.
Bilel Saidani, photographer and social
Bilel shoots the dishes and the video, then runs our social accounts. Every photo on the site is his, taken the same day we cooked the food. No stock images, ever.
Mohamed Shili, co-founder and tech
Mohamed keeps the whole thing running behind the scenes. He built and looks after the site so the rest of the team can focus on the food. He runs Pinch Perfect with Hamdi.
Hamdi Saidani, founder and editor-in-chief
Hamdi started Pinch Perfect. He sets the standard the team cooks to and has the final say on what publishes. Nothing goes on the site unless it’s been properly tested, shot, and checked.
Get in touch
Cooked one of our recipes? Spotted something we got wrong? We read every message. You can reach us on our contact page.
Disclaimer
Pinch Perfect is an independent site. We are not affiliated with, endorsed by, or connected to any of the chefs featured here. All recipes are adapted from publicly available cookbooks, television shows, and official websites, with full credit given to the original source. We test and rewrite every recipe in our own kitchen for clarity, but the original work belongs to its author. If you are a rights holder and have concerns, please contact us.